During the FIFA World Cup, McDonald's Germany launched a special promotion. McDonald's prepared a large number of cups and food packaging on which the company printed a unique code. Consumers could take a photo of the code with their mobile using an app developed by creative agency Razorfish and send it to ABBYY's OCR, where the code was read and converted.
Challenge: Find a way to automatically read and capture text on a mobile device
Solution: Application based on ABBYY OCR SDK.
Results: The consumer-friendly app that can read and process coupon codes
